Vision

To change the way corporate workwear are designed, tailored and worn, so as to achieve a sustainable and competitive business advantage for customers.

Rethink Workwear
Mission

Innovate and Improve
It's not just aesthetics that we improve on. Our innovations arise from observing closely how they work, and developing designs that work for the clients and users.

Stretch the Shine
By stretching their bottom line without losing the shine, we help companies realise higher returns for every workwear that they invest in.

We Empower
By empowering our clients to further understand workwear design, we help them make better decisions.

We grow our staff by realising their full potential with us too.