SCOOT

As part of the rebranding project, Neptune was invited by Scoot to design their new uniforms for the crews.

Our brief was to design the uniforms that is aligned with their new mission. Feedbacks were gathered after interviewing the panel of their crews. Extensive studies were done to understand the roles of their job.

After a year’s trials on designs and fabrication, the selected design possesses a distinctive ‘Scooty’ silhouette that incorporates the spirit of fun, quirky and spontaneity.

The new uniform also represents a fresh start for crews of both Scoot and Tigerairways.

Photo credit: Scoot

THE ASCOTT LIMITED

The Ascott Limited is a Singapore company that has grown into one of the leading international lodging owner-operators. Upholding their corporate vision in providing best-in-class experience, the company looks at all aspects of their business including their brand image.

For this project, Neptune were engaged to design for the company’s most upmarket brand – The Ascott Orchard to target their high-end guests. Based on chic and fashion-forward designs, a selection of black and white colour palette were chosen to represent sophistication and practicality.

Using exclusively sourced tweed fabric, this new design brings the Ascott team a strong impression of warm hospitality and professionalism that doesn’t look out of style.

Photo credit: The Ascott Limited

TOWER TRANSIT

Tower Transit is an operator of bus services in London and Australia. In 2015, Tower Transit was awarded the inaugural bus operation contract in Singapore.

After stringent rounds of evaluation, Neptune were engaged by Tower Transit to design the staff uniforms. To steer public interest, Tower Transit wanted the public to have a hand on their uniform designs.

3 Options of designs were presented for the public to vote during their walkabout around the island. Design with the highest vote would be their official uniform.

The highest vote went to the design with an asymmetric cut paneling incorporating Tower Transit’s corporate colour.
 

Photo credit: Tower Transit

MCDONALD’S

New roles, new uniform.

Great hospitality means going beyond the customers’ needs. Guest Experience Leader takes hospitality to the next level by delivering service excellence and making customers smile. Be it dining in or taking out, Guest Experience Leader brings the customer experience to the next level.

For this project, we propound the idea of a contemporary casual jacket suit to make Guest Experience Leaders look more approachable. Using grey for the jacket and pants, the colour represents a symbol of neutrality and balances well with McDonald’s signature yellow tee.
 

Photo credit: McDonald’s

FRASERS HOSPITALITY

Frasers Hospitality is the worlds’ leading Serviced Apartment and Hotel Residences Group. Their brand mission is to anticipate and exceed customer’s expectation to deliver a memorable experience across their business banners.

Neptune were tasked to design and manufacture the uniforms for this major rebranding exercise across their 3 business Banner that includes Fraser, Modena and Capri. One of the challenge is to understand the demographics of the global team. Working closely with the procurement team, the final designs were presented during the Bangkok Global GM meeting in 2018.

An online portal is set up for the ordering of the uniforms across the continents.

TESTIMONIES

“We have had very good experience working with Jason and the team. They have been very responsive and highly collaborative process. Their support and products have always been of the highest quality; and deliveries have always been timely due to available stocks kept by Neptune. Neptune has proven their commitment to us over the years. We certainly validate their superb work done. ”

– Ms. Sallin Heng Vice President, Operations (Global Procurement)
 

Photo credit: Fraser Hospitality

BREAD STREET KITCHEN

Much fanfare was created when Gordon Ramsey decided to open his Bread Street Kitchen in Marina Bay Sands.

We were engaged to design the uniforms in tandem with a casual British comfort fare appeal.

Servers were dressed in Navy and Terracotta Gingham checks paired with an old school jeans. Emerald
Green stripe aprons were used in the kitchen to bring vibe to the ambience, creating pops of zesty colours.

The restaurant proved to be a big hit amongst the tourists and the local community.
 

Photo credit: Bread Street Kitchen Singapore

PARKWAY PANTAI

The nurses plays a crucial role in improving the public’s health and well-being. A meaningful and heart felt project, we look through the eyes of nurses to understand their daily routine

Working for long hours in an ever-changing environment, nurses need to feel comfortable in order to take care of their patients. Design process must be pragmatic and ergonomic to take on day-to-day challenges.

We incorporated a material that is flexible and structured without compromising on comfort. A pleasing floral embroidery is embedded aesthetically on the uniform to provide both femininity and rank distinction.
 

Photo credit: Parkway Pantai

DAIRY FARM GROUP

DairyFarm group looks to consolidate brand positions.

For this project, we were engaged to design the different business units of the brands within the group. Each brand has their specific target audience and appeal. Before we could embark on designs, extensive research was done to study the brand’s space, demographics and competitors.
Functionality and safety is another concern that we had to dwell into on top of the aesthetics.

Designs implemented were rolled out in all Asian countries.
 

Photo credit: Dairy Farm Group

NATIONAL SERVICE RESORT & COUNTRY CLUB

The National Service Resort & Country Club (NSRCC) positioned itself as a family-friendly golf and country club. One of Singapore’s most popular venue for various functions and activities, NSRCC continues to keep up with their guest service and satisfaction level.

To showcase these characteristic in their appearance, we have designed NSRCC’s new uniforms with a sporty and young look that reflects myriad of colours on their logo. The variety of designs is a fun interplay between bright and dark colours, exuding a polished and refined appeal imbued with a vibrant touch of liveliness.

Photo credit: National Service Resort & Country Club